Love Makes the Marketing World Go Around
Posted on | February 11, 2010 | No Comments
“Show me the love” has been a common phrase in the marketing world before Social Media was a beating heart. Fast forward to 2010 and Social Media has become the BFF.
With Social Media you can easily develop a sincere interest in hundreds of people and accelerate the love. Take Dale Carnegie’s quote, for example: “You’ll accomplish more in the next two months by developing a sincere interest in two people than you’ll ever hope to accomplish in two years trying to get two people interested in you.”
Become a lovecat! Tim Sanders, past Chief Solutions Officer at Yahoo!, uses the phrase “love cat” in his bestselling book ,“Love is the Killer App”. Tim defines a lovecat as one who shares knowledge, networks, and compassion. This book was written in 2001 before Social Media went mainstream. Bull’s Eye! He put the arrow through the heart of how you can use Social Media today to “share the love”. In 2010 a lovecat is synonymous to a thought leader (a forward thinker with the confidence and compassion to share ones knowledge).
Think about using social media to share knowledge, offer compassion, and learn about people’s stories. Every one of your friends on Facebook or followers on Twitter and your blog can spread the love and will be worth the commitment to the relationship. From one lovecat to another…Happy Valentine’s Weekend!
Love Makes the Marketing World Go Around
The Art of Social Media – A Workshop
Posted on | February 9, 2010 | No Comments
Facebook, Twitter, Blogging, & More!
The Art of Social Media is a 2 day workshop being held the weekend of March 13th-14th, 2010.
I will be leading the discussion that will provide attendees from the art community with the powerful knowledge of:
- An Introduction to Social Media Tools – an overview of Facebook, Twitter, Blogging, YouTube, Flickr, MySpace and Etsy including tools and tips for which ones provide the most value for your time invested.
- Social Media Conversations – we’ll talk about the two-way aspect of social media and how this differs from traditional marketing.
- The idea of Chi Marketing – with so many tools, develop a strategy to reach many people but lead them all to your core message and content. We will explore nationally renowned artist, Alfred Currier, using his social media examples.
- Social Media & Compelling Content – a look at what mix of your existing artistic content along with new content will help create & grow online communities.
- Hands-On Step By Step – creating and setting up a Facebook account, Facebook fan page, Twitter account, and a Blog. We will show how to connect with existing fans and reach new ones.
- Round Table & Questions – during registration, you’ll be asked about your questions and interests. We will address these during the workshop. We will also include a round table discussion after each session.
Click HERE to register and for more information on location and pricing.
*Presented by Alternative Focus - Workshops for Creative Minds
Hope to see you soon!
LEAF Hugger
Posted on | January 24, 2010 | No Comments
I dislike everything about gas stations: the smell, the pumps, and the regular visits. Just watching the cars wait in line at Costco makes my heart sink. We keep pumping in the gas and pumping out the emissions. Working on cars is a dirty business. The service and parts are expensive and it’s messy – check out the oil and dirt on the hands of the service person.
Nissan's LEAF
It has always frustrated me that I have bought into this. That there were no other options for me. Riding a bike doesn’t work for a family of five living in a rural area. Public transportation (besides the school bus) wouldn’t work for grocery shopping or carpooling kids to ballet, gymnastics and music lessons. Neither would it work for seeing clients and commuting to my job.
I purchased a new car 15 years ago because my company paid for the mileage. That car is still my baby, but I know at 250,000 miles the baby is going to head off to college. (Literally…with my son).
As the hybrids started hitting the market, I contemplated buying a new car. Car dealerships and car salespeople overwhelm me. However, test driving a hybrid was worth the discomfort of working with a car salesperson. After test-driving the Prius, I was excited, but not excited enough to purchase a new car. I knew what I really wanted: An electric car. A car that would eliminate gas stations from my weekly routine and emissions from my conscious.
But as I researched the electric car market, I was disappointed. I needed an electric car that could at least get me to the nearest town and back (40 miles). The car was non-existent…until this year. Nissan has introduced the LEAF and Julie has fallen in love.
- 100% electric – no gas required
- Zero Emissions
- Up to 90 MPH
- Competitively priced (typical family sedan price range)
- 100 mile range
- 4-8 hour charge time in garage
- 26 minutes charge time at a quick charge station
What does this have to do with marketing? Well…I’m not going to get a LEAF tattoo, but I am going to market the LEAF. Why? Because I am now officially a LEAF hugger.
