Corporate Brands – Stand By Me
You’ve probably seen the Stand by Me video on YouTube by now – the one where street musicians from around the world each sing a part. The video has over 15 million views and 17,000 plus comments. But it wasn’t produced by a major brand or media company. It was made by a group of [...]
Think Vertical Storytelling – Think Web-Weaving
By Julie Burgmeier
Carl Jung (26 July 1875 – 6 June 1961) was a Swiss psychiatrist, an influential thinker and the founder of analytical psychology - aka Jungian psychology. Jung believed that mythic stories, whether they were creation tales, legends, sagas or fairy-tales, were wisdom stories. He defined the stories as very dreamlike, a condensed perspective from the unconscious, except [...]
The New Media Paradigm and the Relationships that come with it
by Julie Burgmeier
I get asked often “Is print advertising dead?” or “How much of our ad budget should still be allocated to print?” For my own brick & click (storefront and e-commer site), over the past 4 years I have dropped print advertising down to the bare minimum – yellow page ads. If it wasn’t for my [...]
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