The Naked Brand

I expose myself to friends and family on Facebook daily.  I disclose my real emotions in the moment, share candid photos, and give honest opinions.  Facebook is a community which is built on trust and relationships.  Just as in your local community, if someone isn’t being themselves it’s usually obvious.  In the Facebook world your choices are to hide the [...]

Corporate Brands – Stand By Me

You’ve probably seen the Stand by Me video on YouTube by now – the one where street musicians from around the world each sing a part.  The video has over 15 million views and 17,000 plus comments. But it wasn’t produced by a major brand or media company.  It was made by a group of [...]