Chi Content Marketing

I started running last summer and did what many first-time runners do – power run and overtrain.  I injured my calf and ended up hobbling over the finish line of my first triathlon.  So I’m at the library and stumble upon Chi Running – A Revolutionary Approach to Effortless, Injury-Free Running by Danny Dreyer.  Sounded [...]

The New Media Paradigm and the Relationships that come with it

by Julie Burgmeier
I get asked often “Is print advertising dead?” or “How much of our ad budget should still be allocated to print?”  For my own brick & click (storefront and e-commer site), over the past 4 years I have dropped print advertising down to the bare minimum – yellow page ads.  If it wasn’t for my [...]