Today I was talking to a client about the struggles of trying to run a busy retail business, and yet still stay connected to the customers who keep her business afloat, but don’t come in every day (or week, or even month).
Janet Gifford joins the Skagit Marketing team.
I landed in Texas today. Austin that is. Guitars and baggage at the airport. Sun shining and tex mex restaurants line the drive. I find the Austin Convention Center (SXSW headquarters) no problem, score a parking spot and pick up my $1,025 badge to wear for the week (hoping nobody steals it right off my neck). […]
So you have a brand which includes the name, symbol/logo, tag line, colors, look/feel which all together identify your products and/or services. Ask yourself, is my brand truly differentiating my products/services from my competition and telling a story? If the answer is no, you may be ready for a re-brand. Before and After Vital Earth Traditions owner, Kelly […]
As current and compelling content is the heart of successful Content Marketing, knowing how to manage and upload your content is imperative to a successful website. Content marketing strategy for a website starts from the first client meeting and is integrated every step of the way.
Don’t let your website get dirty.
One of my favorite clients, artist and friend, Suzanne Fogarty, pays Skagit Marketing (me) on a monthly retainer (which sometimes consists of wine and food) for assisting with marketing strategy, content marketing, social media, and organic search engine optimization (natural search result on search engine result pages). Most recently we have been focusing on branding and promotion […]
On April 20 the Official Google Blog announced that the Google Local Business Center is becoming Google Places. Places pages were originally launched last September. At that time I immediately uploaded clients including one of my businesses, Childhood Bliss. Not only does this help tremendously with your organic search engine optimization, but as a business owner you can utilize features such as adding events, coupons (formatted for mobile too!), videos, photos, list of your brands, and access to insights (baby google analytics). It’s basically like having a free mini-website.
Last week I gave my State of the Chamber speech. I have been on the executive team for 4 years, and this year I’m having a blast as President. As the economy was sucking wind last year I called a round table for the local business community. My theme for the round table was “Tough Times Spur […]
“Show me the love” has been a common phrase in the marketing world before Social Media was a beating heart. Fast forward to 2010 and Social Media has become the BFF. With Social Media you can easily develop a sincere interest in hundreds of people and accelerate the love. Take Dale Carnegie’s quote, for example: […]
Facebook, Twitter, Blogging, & More! The Art of Social Media is a 2 day workshop being held the weekend of March 13th-14th, 2010. I will be leading the discussion that will provide attendees from the art community with the powerful knowledge of: An Introduction to Social Media Tools – an overview of Facebook, Twitter, Blogging, YouTube, […]
I dislike everything about gas stations: the smell, the pumps, and the regular visits. Just watching the cars wait in line at Costco makes my heart sink. We keep pumping in the gas and pumping out the emissions. Working on cars is a dirty business. The service and parts are expensive and it’s messy – […]
In Greek, pedagogy literally means to lead a child. The Latin-derived pedagogy means education. In today’s world, pedagogy is used to describe instruction and learning. You may recognize a couple of these pedagogical features from your college textbooks: Did you know? Historical Timelines Vignettes Global Perspective Tips & Techniques Check Your Progress. Outlines Key Terms […]
I started running last summer and did what many first-time runners do – power run and overtrain. I injured my calf and ended up hobbling over the finish line of my first triathlon. So I’m at the library and stumble upon Chi Running – A Revolutionary Approach to Effortless, Injury-Free Running by Danny Dreyer. Sounded […]
I expose myself to friends and family on Facebook daily. I disclose my real emotions in the moment, share candid photos, and give honest opinions. Facebook is a community which is built on trust and relationships. Just as in your local community, if someone isn’t being themselves it’s usually obvious. In the Facebook world your choices are to hide the […]