I update the Skagit Farm to Pint Ale Trail passports annually. Each brewery has a chance to tweak its listing, and Ale Trail participants get another chance to win a prize. I love supporting the local Skagit Valley breweries and Skagit Tourism with this marketing program.
I love pretty much everything about craft beer! This blog post started out about a project I’m working on for Skagit Valley Malting. It has now evolved into a content marketing project for tourism as well.
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We recently designed and had printed a media card for the Concrete Vintage Aircraft Fly-In. When investing in graphics, always think of multiple uses for the graphic before you begin the design process.
Direction: Find a way to show more of the experience of the farm stay with a website redesign and graphics updated
Strategy: Create a content strategy for Farm Stay Skagit to increase bookings during shoulder seasons by showing more of the experience which happens all year round. Update current designs and branding to fit in with a modern website.
Growth: Increase bookings for shoulder seasons.
Direction: Find a way for all of the breweries of Skagit County to collaborate to promote the unique value proposition to locals and visitors.
Strategy: Create a marketing strategy for the Ale Trail to become part of Skagit County’s overall Marketing efforts.
Growth: Grow the program to include more breweries, more distribution points of passports and more customers.
Have an upcoming ad campaign and wondering how to re-purpose marketing assets? We all know how much google and social media loves video. How about creating new graphics for your campaign and integrating with video?
What Does Google Search Want? Google search optimization can feel like a black box with a hopeless number of complicated, sneaky caveats you can never hope to understand. You do your best to build a website that Google likes, but you’re never sure if you’re getting it right. There’s no green check-mark that appears telling you you’re done. […]
Quality and Authority – King and Queen of Local SEO 2015 Ranking Factors What is going to set you apart from your local competitors in 2016? Understanding local SEO 2015 ranking factors. In 2014 and 2015 you and your competitors worked on your citations, links, reviews, site maps, keywords, integrating location in your website along […]
Happy content marketing SEO and now you CAN replicate a search in a different location!
When we first get started with a “local business” client, we start with “the basics” to lay the foundation to build a successful local SEO strategy. The local SEO foundation includes Google My Business (Search, Maps, Google+), Locally SEO Optimized Website and Landing Page, Citations, Link Analysis, Reviews Analysis, and Social Optimization. Google My Business […]
I have the privilege of presenting tomorrow to members of Skagit Conservation Education Alliance. Their mission is to to bring people together in the spirit of cooperation to protect, conserve and enhance the natural ecosystems in the Skagit Watersheds. My mission is to enlighten them on social media optimization!
Have you watched the Facebook fraud video? If you are considering spending advertising budget on buying likes on Facebook through Facebook advertising, watch the Facebook fraud video.
I often get asked – How does this google organic SEO work? I’m never quite sure where to begin, but I love what Google created to share with the public just how search works. There isn’t just one factor….there are over 200 factors Google takes into account when deciding where certain content falls into the search rankings. Next time I get asked the Google organic SEO question, I will be sure to show this awesome webpage Google provided. I summarized the content here with the information from Google – they break up how search works in three parts.
This video will give you an overview of our techniques here at Skagit Marketing. So – in case you are wondering what the heck organic SEO is ….