Entries by Pacific Northwest Marketing

Bringing La Conner to Life Online: A Fresh Brand, Destination Website, and the Launch of “Love La Conner”

At Skagit Marketing, we specialize in helping communities tell their story—and few places have a story as picturesque and inviting as La Conner, Washington. When the La Conner Chamber of Commerce approached us, their digital presence was in serious need of a refresh. Their website was outdated and non-responsive, and the Chamber’s logo no longer […]

Website Design Lodging Farm Stay

Direction: Find a way to show more of the experience of the farm stay with a website redesign and graphics updated
Strategy: Create a content strategy for Farm Stay Skagit to increase bookings during shoulder seasons by showing more of the experience which happens all year round. Update current designs and branding to fit in with a modern website.
Growth: Increase bookings for shoulder seasons.

Marketing Program – Skagit Farm to Pint

Direction: Find a way for all of the breweries of Skagit County to collaborate to promote the unique value proposition to locals and visitors.
Strategy: Create a marketing strategy for the Ale Trail to become part of Skagit County’s overall Marketing efforts.
Growth: Grow the program to include more breweries, more distribution points of passports and more customers.

Google Search Console – the Best Free Resource You’re Not Using

What Does Google Search Want? Google search optimization can feel like a black box with a hopeless number of complicated, sneaky caveats you can never hope to understand. You do your best to build a website that Google likes, but you’re never sure if you’re getting it right. There’s no green check-mark that appears telling you you’re done. […]

Local SEO Strategy – Build The Foundation

When we first get started with a “local business” client, we start with “the basics” to lay the foundation to build a successful local SEO strategy.  The local SEO foundation includes Google My Business (Search, Maps, Google+), Locally SEO Optimized Website and Landing Page, Citations, Link Analysis, Reviews Analysis, and Social Optimization. Google My Business […]

Google Organic SEO – How Search Works

I often get asked – How does this google organic SEO work? I’m never quite sure where to begin, but I love what Google created to share with the public just how search works. There isn’t just one factor….there are over 200 factors Google takes into account when deciding where certain content falls into the search rankings. Next time I get asked the Google organic SEO question, I will be sure to show this awesome webpage Google provided. I summarized the content here with the information from Google – they break up how search works in three parts.