Bringing La Conner to Life Online: A Fresh Brand, Destination Website, and the Launch of “Love La Conner”

At Skagit Marketing, we specialize in helping communities tell their story—and few places have a story as picturesque and inviting as La Conner, Washington.

When the La Conner Chamber of Commerce approached us, their digital presence was in serious need of a refresh. Their website was outdated and non-responsive, and the Chamber’s logo no longer reflected the vibrant and artistic town it represented.

We were honored to lead a full rebranding and destination marketing initiative—starting with a new identity and culminating in a full-fledged tourism campaign centered around a name locals and visitors alike could get behind: Love La Conner.

Introducing the “Love La Conner” Brand

Working closely with the Chamber, we developed and launched a completely new brand identity: Love La Conner. This brand was more than a slogan—it became the heart of the town’s tourism campaign and the cornerstone of all digital and print marketing.

Our work included:

• A bright, engaging “Love La Conner” logo that captured the romance, charm, and creativity of the town
• A complete visual identity system with typography, color palette, and brand voice guidelines
• Design and production of marketing collateral, including photography, visitor guides, brochures, signage, social media graphics, and event materials

We didn’t just rebrand La Conner—we helped unify its identity under one powerful message: Love La Conner. Whether someone was planning a weekend getaway, a wedding, or a day trip, the message was clear—this is a place you’re going to fall in love with.

A Website Designed for Visitors

To match the new brand, we designed and developed a dynamic, fully responsive website: lovelaconner.com

The new site was built from the ground up with destination marketing and organic SEO in mind. Our goals were to:

• Make it easy for visitors to discover what to do, where to stay, and how to explore La Conner
• Showcase local businesses, events, and seasonal experiences
• Provide intuitive navigation and engaging visuals that reflect the town’s natural beauty and artistic energy
• With business directories, event calendars, blog content, and travel inspiration, the site became the ultimate planning tool for anyone thinking of visiting La Conner.
• Created the Channel Chatter La Conner Blog and continue today to create content and strategy for lovelaconner.com

Marketing That Drives Results

Alongside the rebrand and website, we provided a suite of promotional tools and strategies to drive awareness and boost tourism:

• Social media graphics and content kits for Chamber partners
• Visitor-facing print materials like rack cards and ads
• Digital ad campaigns and email templates aligned with the “Love La Conner” message

The response? Phenomenal. Since the rebrand and new site launch:

• Website traffic has increased by hundreds of thousands of visits
• Local businesses and lodging providers have seen increased visibility and engagement
• The town has become more competitive with larger destinations in the region—while staying true to its small-town charm

A Partnership with Heart

This wasn’t just a website launch—it was a long-term vision come to life. The collaboration between Skagit Marketing and the La Conner Chamber of Commerce led to a new chapter in La Conner’s tourism story. And it all started with three words: Love La Conner.

Want to bring your town, business, or destination to life with a bold, unified brand?  Let’s talk about building something unforgettable—together.