Building an Online Community

A blog integrated into your website is an excellent place to begin building your online community.  Solitude Reels reached out to Skagit Marketing for help in building their online fly fishing community.  We are having a blast learning about fly fishing and getting to know the folks at Solitude Reels and the community that supports and loves them!

The categories at the Solitude Blog range from Wild Fish Conservancy to Fly Fishing Techniques.  The project evolves as we fish along and learn more about what the online community is interested in.

 One example of how Skagit Marketing uses Google analytics for insights into the mind of the Solitude Reels online community, is to analyze what keywords bring the community to the Solitude Reels website.   At Solitude Reels they take great pride in the design and precision machining of their product. All parts used in their fly reels have been designed for increased functionality and strength.  These parts, all twenty of them, are machined and assembled in their CNC (computer numeric control) machine shop located in Skagit Valley.  Solitude Reels is proud to say “Made in the USA” and their online community is searching for “made in the USA” too.  Our latest post focused on this key feature and was spawned by our research – Made in USA Reels.