Branding a Movement: How Pacific Northwest Marketing Elevated Women Winemakers in the Columbia Gorge AVA

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Tucked between the dramatic cliffs of the Columbia River and…

Capturing the Magic: How PNW Marketing Helped Skagit Tourism Showcase the Spirit of Skagit Valley Through Video

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At Skagit Marketing—now proudly rebranded as Pacific Northwest…

Brews, Branding & Boosting the Local Economy: How Skagit Marketing Built the Skagit Farm to Pint Ale Trail

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At the intersection of craft beer, agriculture, and community pride lies one of the most successful tourism initiatives in the Pacific Northwest: the Skagit Farm to Pint Ale Trail. Created by Skagit Marketing, currently rebranding to Pacific Northwest Marketing, this program isn’t just a fun way to explore Skagit Valley’s thriving brewery scene—it’s a strategic effort to boost local tourism, support small businesses, and celebrate Skagit’s rich agricultural roots.
white salmon wine walk

A Community Movement: The Story Behind the White Salmon Wine Walks

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When Julie Burgmeier founded the White Salmon Wine Walks, she…

How One Idea Bloomed: The Story Behind the La Conner Daffodil Festival

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Every spring, fields across Skagit Valley burst into color, drawing…

Cultivating Connection Through Cuisine: How Pacific Northwest Marketing Created the Skagit Food Trail

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In the heart of Washington’s agricultural country, where fields…

Skagit Farm to Pint 2024 Passports

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I update the Skagit Farm to Pint Ale Trail passports annually.  Each brewery has a chance to tweak its listing, and Ale Trail participants get another chance to win a prize.  I love supporting the local Skagit Valley breweries and Skagit Tourism with this marketing program. 
hedlin_farms_laconner_skagit_valley_malting

Know Your Beer Farmer

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I love pretty much everything about craft beer!  This blog post started out about a project I'm working on for Skagit Valley Malting.  It has now evolved into a content marketing project for tourism as well.
media-cards-posters

Media Card Design

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We recently designed and had printed a media card for the Concrete Vintage Aircraft Fly-In. When investing in graphics, always think of multiple uses for the graphic before you begin the design process.
website redesign lodging

Website Design Lodging Farm Stay

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Direction: Find a way to show more of the experience of the farm stay with a website redesign and graphics updated Strategy: Create a content strategy for Farm Stay Skagit to increase bookings during shoulder seasons by showing more of the experience which happens all year round. Update current designs and branding to fit in with a modern website. Growth: Increase bookings for shoulder seasons.
video_marketing

Integrate Video with Graphics

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Have an upcoming ad campaign and wondering how to re-purpose marketing assets? We all know how much google and social media loves video. How about creating new graphics for your campaign and integrating with video?
trending_on_twitter

My Client Is Trending on Twitter

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I never thought I would write  a blog post with this title.…

Destination Marketing Website SEO

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Destination Marketing Website Success Story Content Marketing…

Building an Online Community

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A blog integrated into your website is an excellent place to…

Organic SEO VS Banner Ad

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When  thinking of buying a banner ad, ask yourself if organic…