Chi Content Marketing

I started running last summer and did what many first-time runners do – power run and overtrain.  I injured my calf and ended up hobbling over the finish line of my first triathlon.  So I’m at the library and stumble upon Chi Running – A Revolutionary Approach to Effortless, Injury-Free Running by Danny Dreyer.  Sounded intriguing… and after practicing Chi running (pronounced Chee) for one month I have not had one single issue with my calf.  With all of this reading about Chi running and logging miles and miles on the trails, I started thinking about how I would like Content Marketing to be just as effortless (and painless!).

Visualize a child running.  The child is usually laughing (positive mental state), propelling forward (core engaged), hair in the wind and probably chasing a ball, dog, or a friend (visualizing where they are going).  Children run naturally and effortlessly because they are not thinking about “running”- they are having fun.  Simplistically stating, Tai Chi’s fundamental principle is to keep the core engaged and everything else will follow effortlessly.  When thinking about your Content Marketing strategy, what is your core content delivery method?  This core content delivery method should be engaged at all times.  Say your website (your abs) is your core content delivery method then think of a Blog, Facebook, Twitter, e-newsletter and custom pub’s (your arms and legs) as your periphery content delivery methods.

How do you keep your core engaged?  Focus on your expertise and make the core your #1 priority.  How do you keep your arms and legs moving effortlessly?  Think about each employee, what are their strengths and interests?  How could they be contributing?  Content Marketing that is done with freedom and joy (less focus on the external goals or say how many keywords to use) frees up creativity and allows you to have fun, which will ultimately show in the quality and quantity of content.  Chi Content Marketing is about implementing a plan to eliminate the stumbling blocks so that your energy (the essence of your brand) can freely flow from your business, out into the world.