Content Marketing – An Exchange

The Language Exchange and Content Marketing Exchange

I recently received an email from client and owner of  The Language Exchange Inc, Jaye Stover,  passing on a comment she received regarding her newly designed, organized, enhanced content filled website – “I visited your website, which breaths with activity and zest!”  Where does this zest come from you may ask?  It comes from an exchange of content within a content marketing strategy between Skagit Marketing, Jaye, her project management team and the interpreters.

The first step in updating The Language Exchange website was moving the website to WordPress.  Wordpress has an excellent content management system which is essential in incorporating a content marketing and organic search engine optimization  strategy.  The second step was to re-write and re-organize all of the current content to flow for the end-users which in this case are people looking for interpreters and/or translations as well as interpreters looking for resources and workshops.  As we worked on this second step, we also made sure we were working alongside our organic search engine optimization strategy as well.

We now all work together to exchange ideas and content for the website to keep it fresh and engaging.  Skagit Marketing then works with the content to align to the content marketing strategy while optimizing the content for search engines.  The first day of every month is an exciting day for Skagit Marketing and The Language Exchange Inc.  This is when we have fun with Google Analytics to show quantitatively how our work pays off.