Content Marketing – Love 2012

Content Marketing – Integrating Creative and Technical

 
When taking on a content marketing project I like to have one BIG goal.  lovelaconner.com = bulls-eye.

The big goal:  Take a site that had 80,000 annual visits to over 100,000 annual visits.

What is even more exciting is all of the other goals were surpassed as well.  Lovelaconner.com had a whopping 45% pageview increase!

2011 VS 2012
Visits:  82,290 VS 102,830
Pageviews:  222,670 VS 323 793

Visits Increase:  25%
Pageviews Increase:  45%

These goals were achieved by integrating creative content marketing and the technical aspects of SEO (search engine optimization).   We have even bigger goals for 2013.

The goal for the client, the La Conner Chamber of Commerce, was to drive more traffic to the website to increase hotel bookings and to increase sales for the businesses of La Conner.  The Washington State department of revenue shows sales for the second quarter of 2012 to be at the highest level since 2009 reports Go Skagit.

We love content marketing, and we Love La Conner too.