Bitchin’ Boudoir Noir – I Love Marketing

One of my favorite clients, artist and friend, Suzanne Fogarty, pays Skagit Marketing (me) on a monthly retainer (which sometimes consists of wine and food) for assisting with marketing strategy, content marketing, social media, and organic search engine optimization (natural search result on search engine result pages).  Most recently we have been focusing on  branding and promotion for her new website and business ” Hush-Hush Boudoir….sexy forever”.

Branding and strategy first started with the question, “What is boudoir? A boudoir to me is a woman’s room of one’s own (thank you Virginia Woolf).  My boudoir is mother nature – the forest, the fields, the islands and the mountains that surround me.  Another woman’s boudoir may be her bedroom and another woman’s boudoir is a 50’s diner.  One’s boudoir is as individual as the woman .  Boudoir Photography is a genre of photography opening a curtain to a women’s sensuality – envision a bloom opening in fast motion. 

The etymology of Boudoir?  Boudoir is derived from the French word “bouder,” which means “to pout”.   This is taken from french literature around 1877 – “room where a lady may retire to be alone” and from 18th century literature “pouting room”.  Pouting to me does not mean sulking but rather expressing sensuality.  Pouting is to push out that lower lip ever so slightly, bend your head forward just a little, and look up ever so mischievously while slowly raising and softly touching the lips with an index finger while whispering…”hush-hush”.

After working on branding we moved onto promotion.  We decided that a website launch party for women would be essential to the success of this new venture.  Over glasses of wine and including a couple more women to brainstorm, Bitchin’ Boudoir Noir (aka Girls Night Out!) was created.  After pulling in an event stylist, a custom floral designer, and a boudoir boutique along with a restaurant with live music and a bar serving a specially created hush-hush drink just for us, the star was born.

• Created Facebook Page – Boudoir Noir
• Within 2 weeks over 200 Fans
• Posted Event on Facebook
• Created Posters and Promotional Postcards
• Created a Viral Contest – Tag the Postcard to be entered in over $1,000 in giveaways including 4 mini-boudoir sessions.
• Result: 75 Confirmed guests on Facebook and 65 maybes.  That’s not counting who the rsvp women are bringing or word of mouth outside of Facebook.

 And this is only the beginning.  Bitchin’ Boudoir Noir is the foundation of  Hush-Hush Boudoir Parties.  Spas are out and Boudoir is in.  Women can gather up their  girlfriends and do something that will celebrate their individual self and sensuality.  And they will walk away with a little black book which will last a lifetime – sexy forever. 

Have to go get my sexy on  for the big night!  I will be sure to update you on the success of Bitchin’ Boudoir Noir. 

Photo Credit: Suzanne Fogarty...of course.

Oh…and did I mention that I Love Marketing? (See Photo)