Helping Skagit Fisheries Make a Bigger Splash: A Website, Social Media, and Engagement Strategy That Delivered

At Skagit Marketing (now rebranding as Pacific Northwest Marketing), we’re driven by more than just pixels and posts—we’re passionate about helping mission-driven organizations connect with their communities in meaningful, measurable ways.

So when Skagit Fisheries Enhancement Group reached out for help modernizing their digital presence and growing community engagement, we knew we had a great partner. Their mission—to engage the public in watershed restoration and salmon recovery—is essential to the health of our region. They just needed a platform and strategy that matched their passion and purpose.

Together, we built a digital ecosystem that not only looked great but helped them do more good.

A New Website With a Clear Purpose

The first step? A complete website redesign that would:

• Make it easier for people to find events and volunteer opportunities
• Highlight ways to give and get involved
• Feature their impactful restoration work and updates
• Provide staff the tools to keep content fresh and relevant

We developed a clean, user-friendly website structure and integrated a blog platform so the Skagit Fisheries team could share project updates, stories, and news regularly. With training and support from our team, staff members were empowered to take ownership of their new site and keep it active and engaging.

Building an Engaged Social Community

Next, we worked together to build a sustainable social media strategy. Skagit Fisheries wanted to grow their community online—but more than that, they wanted to convert that digital engagement into real-world action.

We helped:

• Create a consistent posting schedule with mission-aligned content
• Identify and leverage local environmental hashtags and partners
• Share success stories, event highlights, and behind-the-scenes restoration work
• Promote upcoming events and volunteer opportunities in a clear, inviting way

We didn’t just manage their accounts—we trained their team to confidently post, plan, and respond to their audience. This helped build authentic community engagement and allowed Skagit Fisheries to own their voice online.

The result? Their social media following more than doubled, leading to increased event attendance, more volunteers on the ground, and greater visibility for donation campaigns.

Email Growth & Deeper Community Ties

We also helped implement email marketing tools and tactics to grow their list and improve outreach. From website integrations to event follow-ups, we created new touchpoints to turn website visitors into long-term supporters.

With stronger calls-to-action and more visible newsletter sign-ups, Skagit Fisheries saw a meaningful increase in email subscribers—which in turn translated to better turnout at events, more volunteer signups, and a rise in donations.

Impact You Can Measure

Skagit Fisheries came to us with a clear mission: grow awareness, grow participation, and grow support. Here’s what we achieved together:

• Doubled social media followers
• Increased website visits significantly
• Grew event attendance and volunteer numbers
• Boosted donations through better visibility and calls-to-action

But more than the metrics, we helped them build a sustainable system—a digital foundation they can grow with.

At Skagit Marketing (now Pacific Northwest Marketing), we’re honored to support organizations that make our region stronger, more resilient, and more connected. Skagit Fisheries is doing vital work, and we’re proud to have played a role in helping them expand their impact.