Love Makes the Marketing World Go Around

“Show me the love” has been a common  phrase in the marketing world before Social Media was a beating heart.  Fast forward to 2010 and Social Media has become the BFF. 

With Social Media you can easily develop a sincere interest in hundreds of people and accelerate the love.  Take Dale Carnegie’s quote, for example: “You’ll accomplish more in the next two months by developing a sincere interest in two people than you’ll ever hope to accomplish in two years trying to get two people interested in you.”  

Become a lovecat!  Tim Sanders, past Chief Solutions Officer at Yahoo!, uses the phrase “love cat” in his bestselling book ,“Love is the Killer App”.  Tim defines a lovecat as one who shares knowledge, networks, and compassion.  This book was written in 2001 before Social Media went mainstream.  Bull’s Eye!  He put the arrow through the heart of how you can use Social Media today to “share the love”.  In 2010 a lovecat is synonymous to a  thought leader (a forward thinker with the confidence and compassion to share ones knowledge). 

Think about using social media to share knowledge, offer compassion, and learn about people’s stories.  Every one of your friends on Facebook  or followers on Twitter and your blog  can spread the love and will be worth the commitment to the relationship.   From one lovecat to another…Happy Valentine’s Weekend!

Love Makes the Marketing World Go Around