Organic SEO VS Banner Ad

When  thinking of buying a banner ad, ask yourself if organic SEO (search engine optimization) marketing would be a wiser investment.

The La Conner Chamber of Commerce hired Skagit Marketing to implement an organic SEO marketing strategy for the Skagit Valley Tulip Festival.  They also purchased a banner ad which cost more than the organic SEO marketing work.

Our first order of business was to make it to Search Engine Result Page (SERP) #1 for several related keyword phrases.  The La Conner Chamber of Commerce website – www.lovelaconner.com – was around SERP 5, 6 or plus 10 on the targeted keyword phrases.  Skagit Marketing implemented the organic SEO marketing strategy by writing new content and optimizing the content along with other back-end strategies.  As seen above, Skagit Marketing moved www.lovelaconner.com to SERP #1 for the keyword phrase “tulip festival” and all of the other targeted keyword phrases.

The results?  In April the Love La Conner website overall had 30,444 visits – that is DOUBLE the amount of visits for same time last year.  The main Skagit Valley Tulip Festival page we targeted had 14,392 pageviews in the month of April with 10,231 ENTRANCES.  Those entrances are from SERP snippets like the one you see above going directly to this page.  Compare that to the 1,399 referrals from the banner ad.  Where do you think you should invest your marketing dollars?