Potluck Content Marketing
I love working with start-ups and small biz because I get to meet people like Jackie Davison – owner of Potluck Kitchen Studio. Jackie already had her website up and running but just needed a little assistance with SEO, forms and getting paypal set-up online. Jackie has also enlisted colleagues to bring their expertise to the Potluck Kitchen Studio Blog – a most excellent content marketing strategy. If you live anywhere near Skagit County, be sure to check out her cooking classes and very cool studio.
Think of your content marketing strategy as a potluck. People can bring different expertise and content to the table. Don’t get worried about having to throw the dinner party all by yourself (or providing all of the content for your website), think potluck!
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