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Brews, Branding & Boosting the Local Economy: How Skagit Marketing Built the Skagit Farm to Pint Ale Trail

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At the intersection of craft beer, agriculture, and community pride lies one of the most successful tourism initiatives in the Pacific Northwest: the Skagit Farm to Pint Ale Trail. Created by Skagit Marketing, currently rebranding to Pacific Northwest Marketing, this program isn’t just a fun way to explore Skagit Valley’s thriving brewery scene—it’s a strategic effort to boost local tourism, support small businesses, and celebrate Skagit’s rich agricultural roots.

Marketing Program - Skagit Farm to Pint

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Direction: Find a way for all of the breweries of Skagit County to collaborate to promote the unique value proposition to locals and visitors. Strategy: Create a marketing strategy for the Ale Trail to become part of Skagit County's overall Marketing efforts. Growth: Grow the program to include more breweries, more distribution points of passports and more customers.
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